Meaning Of Objective Statement And How To Create One (2024)

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By Hitesh Bhasin Filed Under: Business

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An objective statement is a short statement which describes precisely what you are looking for or what you want. This can either be in job searches or in business dealings. While your goal might be to land a job say as a teacher, in the business context, these statements usually provide clear details and directions on how you are planning to achieve a business objective.

Objective statements were usually found in resumes although they are now outdated because most job seekers prefer to write professional summaries, personal statements or career profiles. Resume objectives were short two to three sentences outlining your qualities and experiences, they were short, precise and direct to the point informing the potential employer why you were interested in the job. One demerit of these resume objective statements was that they were broad and very general.

Statement objectives in the business context on the hand consist of one to two sentences that describe and explain the exact expected outcomes that a business enterprise wants. The statement informs the employees of what exactly they have to do so as to meet the company’s set goals. These objectives usually have deadlines, are specific, are realistic and are achievable. They do map out the criteria that the business will use in order to achieve its targets.

CHARACTERISTICS OF AN OBJECTIVE STATEMENT

A good objective statement should be able to guide actions aimed at achieving a set goal. The statement should be attainable, decisive and clearly defined because they provide the direction used for planning, evaluating and guiding actions and projects. In light of this, a good objective statement should possess the following features:

  • Specific: The objective statement should include and indicate what must accomplish and what method will be used to accomplish it. To make the statement more effective and efficient, it should be written and phrased with words that are action words such as ‘build’, ‘design’, ‘sell’, ‘implement’ et cetera. These words clearly spell out what must be done to accomplish a set target.
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Meaning Of Objective Statement And How To Create One (1)

  • Measurable: The objective statement must clearly and precisely spell out what will accomplish and when this target will be accomplished. If it is possible to measure the objective then you can easily determine whether it has been achieved or not. If the objective has been achieved, preferably within the set time limits, then it can be said that the project has been a success.
  • Acceptable: There are a few questions you need to ask yourself and answer while the objective. The main question you should ask yourself is, are all people in the firm or organization in agreement that the objective is desirable and necessary? Also, do the key stakeholders and managers agree that the objective is a good one and that it will help move the organization forward?
  • Realistic: This simply means that the object can be achieved even though it is probably difficult and challenging. The set objective should be realistic enough in that it should be achievable using the available manpower and machinery. The all-important question here is, is the objective achievable, either in the short or even in the long term?
  • Time-bound: The objective statement should clearly state the time limits within which it should be accomplished. If no start time and finish time are set, the objective will either start and finish prematurely leading to problems in the future or take too long to complete leading to losses for the company. A time horizon and deadline are critical for the objective to serve its purpose well.
  • Understandable: The objective should be easily understood by everybody reading it. You need to ask yourself whether managers across all levels will be able to comprehend the intention of the senior level management of setting the objective either as a long term or short term goal.

Good objective setting describes and prescribes that a good objective should be; challenging, specific, written, believable, be time-bound and be measurable.

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Meaning Of Objective Statement And How To Create One (2)

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HOW TO CREATE A GOOD OBJECTIVE STATEMENT

In view of this, the following is how to create or write an objective statement:

  • Write the objective statement before beginning the project. It is actually a bad idea to start writing the objective statement when you are halfway done with the project. There is every chance that you will get mixed up and confuse yourself. Write the statement first so that it can guide you in accomplishing the project.
  • Involve every team player in writing the objective statement, you cannot write it in isolation. You need the input of the rest of the team. The whole team must believe in the statement for them to work towards its realization otherwise if they don’t believe in it, it will be a futile endeavor. If the stakeholders do not agree with the set goals in the objective, then they won’t provide the necessary resources required to accomplish the project. Make a point of working with them until a statement that is satisfactory to all is written.
  • A good objective statement should be brief, precise and straight to the point. A short objective statement has higher chances of being read and understood easily as opposed to a long one. If the statement is too long it will discourage the reader from reading it to the end.
  • The statement should be clear. Instead of giving options or wide ranges of numbers, ask for what is needed for the project to run smoothly. Don’t use a lot of technical jargon that might leave the reader confused, use plain English that is easily understandable by everyone without having to refer to the dictionary for every word read.
  • When writing the statement make sure that the goals set out in the objective are realistic, achievable and that you can actually control them. It is of no use to set goals that are not under your control because the actual person in control might turn you down when the time comes to accomplish the set goal.
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A well written and a clear objective statement is very important since it directly affects the way a project is run every step of the way. It gives the team a bigger chance of accomplishing the project in good time.

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Meaning Of Objective Statement And How To Create One (4)

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

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Meaning Of Objective Statement And How To Create One (2024)

FAQs

What is an objective statement example? ›

A good objective statement tells the hiring manager the goal of your resume. Here's an example: “An experienced social media manager with a proven track record of measurable results. I'm aiming to work for a brand focused on social justice initiatives.”

How do you come up with an objective statement? ›

Start with a strong trait, add 2–3 key skills, describe your professional goals, and say what you hope to do for the company. State the position to which you're applying and use the name of the company. Keep it short: 2–3 sentences or 30–50 words is the sweet spot. Avoid first-person pronouns.

What is an objective statement? ›

An objective statement is a concise, position-centered statement describing the value you can add and the needs you can fulfill. An objective may include a brief statement of skills and qualifications you will bring to a position. A professional summary is longer and provides more detail than an objective statement.

What is an objective and how do you write one? ›

Objectives are like the stepping stones towards the achievement of our goals. They are meant to be realistic targets for the program or project. Objectives are written in an active tense and use strong verbs like plan, write, conduct, produce, etc.

What are the 5 examples of objective? ›

6 Examples of Objectives
  • Education. Passing an exam is an objective that is necessary to achieve the goal of graduating from a university with a degree.
  • Career. Gaining public speaking experience is an objective on the path to becoming a senior manager.
  • Small Business. ...
  • Sales. ...
  • Customer Service. ...
  • Banking.
Jan 17, 2017

What is the best example of objective? ›

To get an opportunity where I can make the best of my potential and contribute to the organization's growth. Seeking a position in a company where I can launch my career and build a valuable skill set. Seeking a role in an MNC where I can upgrade my skills with time and take the company to the next level.

Which sentence is an example of an objective statement? ›

For example, the sentence “The temperature outside is around 10°C” is an objective statement, because that statement will be equally true no matter who says it. Anybody in the world with a working thermometer could verify this statement.

What words to use in objective statements? ›

  • Sample of action verbs to use when considering Learning Objectives. ...
  • indicate, locate, match, paraphrase, recognize, report, restate, review, select, sort, tell, translate. ...
  • sketch, solve, train, use. ...
  • test, verify. ...
  • manage, organize, plan, prepare, propose, set up, synthesize, write. ...
  • interpret.

What are the 3 parts of an objective? ›

Objective statements contain three parts: behavior, conditions, and criteria.

How do you write a simple objective? ›

Steps for Writing an Objective

Choose a verb that matches the desired level of knowledge or skill (see information on Bloom's Taxonomy below). Verbs should indicate specific, measurable, and observable behaviors. 3. Review each objective to make sure it is an outcome.

What is the first step in writing an objective sentence? ›

Lead with a thesis statement

The first sentence of an objective summary should immediately explain the core thesis of the article in one sentence.

Can you give me an example of an objective? ›

Examples of objectives include: I will speak at five conferences in the next year. I will read one book about sales strategy every month. I will work with a coach to practise my networking skills by the end of this month.

What are examples of objective questions? ›

Objective questions are those based in fact, where a respondent's answer can be determined as right, wrong, true or false. An example of an objective question would be to ask where someone lives or what they bought from your store.

How many words should a objective statement be? ›

Be concise

Your objective statement should only be one or two sentences. Your goal is to quickly state why you want this job and why they should continue to read your application materials.

How do you describe a good objective? ›

Objectives should be clear, well defined and unambiguous. Each objective should be focussed on one key outcome. Measurable: Objectives should be measurable so that you can demonstrate it has been achieved.

What are the 4 steps to writing an objective? ›

Here are some tips to help you get started:
  • Identify the Level of Knowledge Necessary to Achieve Your Objective. Before you begin writing objectives, stop and think about what type of change you want your training to make. ...
  • Select an Action Verb. ...
  • Create Your Very Own Objective. ...
  • Check Your Objective. ...
  • Repeat, Repeat, Repeat.
Jun 5, 2022

What are the two main types of objectives? ›

Cognitive objectives emphasize THINKING, Affective objectives emphasize FEELING and.

What are the 5 characteristics of objective? ›

Objectives should address the five Ws: who, what, when, where, and why. The objective specifies what needs to be done with a timeline for completion. Objectives should include numeric or descriptive measures that define quantity, quality, cost, etc. Their focus should be on observable actions and outcomes.

How do you write the first sentence? ›

6 Tips for Writing a Memorable Opening Line
  1. Start in the middle of a story. The first lines don't have to begin with long descriptions of a room's appearance or a character's personality. ...
  2. Open with a mystery. ...
  3. Flash back to the past. ...
  4. Describe the current state of affairs. ...
  5. Set the tone. ...
  6. Start with a voice.
Nov 8, 2021

What are the 3 most important points for writing meaningful objectives? ›

Meaningful goals
  • Broad, future-oriented statement that describes expected effect.
  • Defines scope.
  • Provides framework for objectives.
Mar 3, 2023

What is objective vs subjective statements? ›

A subjective claim cannot be proved right or wrong by any generally accepted criteria. An objective claim may be true or false; just because something is objective does not mean it is true.

What is a good objective for a CNA resume? ›

To obtain employment as a CNA at Hospital X to help doctors and registered nurses in the emergency room by applying my knowledge of first aid and basic life-saving skills. To earn a position at Hospital X that enables me to work first-hand with terminally ill children and adults.

What should I put in my objective on Ziprecruiter? ›

Your objective statement is one or two sentences that appear at the top of your document and explicitly state what sort of job you're looking for, as well as what skills you hope to make use of in your next role. The strongest objective statements are those that are specific.

What is an objective vs vision statement? ›

A vision provides a direction for your goals while objectives define your goals. It helps define strategies or steps you need to take to achieve goals. By fulfilling an objective, you progress toward your goals and ultimately, your vision.

Can an opinion be objective? ›

In everyday life, your objective opinion is the one that sets aside your subjective preferences or feelings about something and instead assesses it based on facts and reality.

What does it mean to be objective when making a decision? ›

Objectivity is the ability to maintain a realistic perspective and keep personal biases to a minimum. Leaders who are objective avoid using their own judgments and interpretations. They rely on facts or data instead. Personal biases can come from many sources.

What does it mean to be objective in writing? ›

The convention of 'objective' writing is that arguments use impartial language, which is not personal, judgmental, or emotive. Objective language, therefore, is considered fair and accurate. It avoids exaggeration and bias, and shows respect for the views of others.

What should I put as my CNA objective with no experience? ›

Example of a CNA resume with no experience

Seeking the opportunity to gain full-time employment in an innovative and compassionate senior care facility, specifically caring for dementia patients, putting my new credentials and long-developed passion for the elderly to meaningful use in the community.

What is an example of a resume objective for a caregiver? ›

"Results-driven caregiver with more than five years of experience seeking a position with Tree of Life Caregiving Services. Looking for the opportunity to make a difference in the lives of my patients and help them feel more confident about managing their life with their current injury or illness."

What is an example of nursing resume objective statements? ›

“Patient-focused and empathetic registered nurse seeking a position within [insert organization] medical practice. Bringing with them experience, care and extensive knowledge to help improve the lives of their patients.” “Compassionate and hard-working nurse looking for a position in [insert organization] hospital.

What is my objective for a job? ›

The resume objective is structured in three main parts: (1) Who you are (2) What you offer to the company (3) How you'll help the company accomplish its goals. (1) [SKILL/EDUCATION/CERTIFICATION RELEVANT TO THE JOB WITH JOB TITLE].

What is my professional objective? ›

Your career objective is a personal statement defining the specifics you wish to attain via professional work. 1. It's personal: Others may share similar goals, but your objective should state your goals in terms that are comfortable to you. 2.

What should be my objective as an employee? ›

Employee goals and objectives for professional development

Complete a leadership training course. Improve communication skills in the workplace. Increase responsibilities and duties in the workplace. Apply for a promotion within the organization.

What are 3 examples of vision statement? ›

Concept-based vision statements.

BBC: “To be the most creative organization in the world” Disney: “To make people happy.” Google: “To provide access to the world's information in one click” IKEA: “To create a better everyday life for the many people”

What is goal and objective with examples? ›

Goals are typically measured in terms of progress made toward achieving them. Objectives, on the other hand, are often measured in terms of how well they are met,” says Shaffer. “For example, if your goal is to increase sales by 20 percent, you would measure this by tracking sales figures over time.

What is an example of a vision statement? ›

Vision statement: To be Earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online. This statement communicates that Amazon wants to provide customers with anything they might want.

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